Ideal School Supply

Ideal School Supply (Instructional Fair Group) was an imprint of McGraw-Hill Publishing. Ideal specialized in early education products and books for children with a focus on Mathematics and Science.

Working in house as the Art Director, I managed a design team, a production designer and collaborated with product development, marketing and our editors on new product ideas.

Key projects were: Create game packaging and book cover designs for the entire children's educational product line; Conceptualize and sketch all book cover illustrations; Develop brand identities and style sheets for designers and marketing teams to follow; Design game components and internal page layouts; Design and develop new product lines. I maintained a product list of over 100 items and created packaging for national and international markets.

While at Ideal, my Funtastic Frogs™ line of books and games won Best of Show at NSSEA (now EdMarket) and had the most successful debut of a new product in the history of the company.